![]() This week, two privacy oriented browser and search engine companies announced efforts to push back against the growth of AMP in the name of privacy. Google’s continued role in AMP raises privacy concerns, given the company’s collection and sale of user data for advertising purposes. Even though AMP is an open source project and Google transitioned AMP to an open governance model in 2018, Google is still heavily involved in AMP and owns and operates servers necessary to AMP’s functioning. While the growth in prevalence of AMP webpages may mean faster load times, there are also possible privacy implications.
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